︎︎︎
PORTFOLIO
Digital Content Creation
+
By Sopheak Sam
︎ Résumé
︎ LinkedIn
︎ Art Portfolio
︎ Contact
PORTFOLIO
Digital Content Creation
+
Communications Strategy
By Sopheak Sam
︎ Résumé
︎ LinkedIn
︎ Art Portfolio
︎ Contact
︎
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DESIGN PHILOSOPHY
My work in design + strategic communications is part of a longstanding engagement with the intersections of arts, culture, and civics. I approach digital platforms not just as tools for media circulation, but as intermedial sites of translation and transformation where knowledge production becomes collective wisdom: community + coalition building, amplifying overlooked stories, and inspiring action towards mutual aid and systemic change.
I am committed to producing values-driven content that not only reflects our communities but also helps imagine futures shaped by them.
Every campaign, project, or strategy begins with questions that ground the work in purpose:
DESIGN PHILOSOPHY
My work in design + strategic communications is part of a longstanding engagement with the intersections of arts, culture, and civics. I approach digital platforms not just as tools for media circulation, but as intermedial sites of translation and transformation where knowledge production becomes collective wisdom: community + coalition building, amplifying overlooked stories, and inspiring action towards mutual aid and systemic change.
I am committed to producing values-driven content that not only reflects our communities but also helps imagine futures shaped by them.
Every campaign, project, or strategy begins with questions that ground the work in purpose:
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GUIDING PRINCIPLES
What are Our Values?
organize, educate, transform • ethical stewardship • unearthing overlooked stories • solidarity economies • arts advocacy • future = love and care • access, equity, belonging • knowledge and resource exchange •
How do we translate knowledge production ︎︎︎
︎︎︎ ...into collective wisdom
that can be accessed and shared? ︎︎︎
︎︎︎
How do we tell more dignified stories?
community-led authorship • multilingual storytelling • counter-archives • participatory media • narrative sovereignty • decentering the outside gazes • media in the everyday life • decolonizing histories • critical fabulations • generational transmission • oral literature •
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How do we reckon with the global entanglements of people (communities) + ecologies (urban / natural)?
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Why does it matter and why now?
TABLE OF CONTENTS
1. Social Media Content Creation
a. Community Highlights
b. Art + Exhibition
c. Experiential Engagement
d. Community Advocacy
2. Videos
a. Long-form
b. Short-form
3. E-Newsletters
Design and Development
4. Writing Samples
Press / Articles / Academic
5. Printed Materials
Magazine
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Creator’s Note
VIDEO CREDIT (Left):
Summer is Here – ICA evergreen promotional video, edited in Premiere Pro by Sopheak Sam using photography and b-roll footage. Photos by Meg Elkinton, Shane Godfrey, Natasha Moustache, Cassandra Rodriguez, Ally Schmaling. Video by Meg Elkinton, Ernesto Galan, Ty Ueda.
Summer is Here – ICA evergreen promotional video, edited in Premiere Pro by Sopheak Sam using photography and b-roll footage. Photos by Meg Elkinton, Shane Godfrey, Natasha Moustache, Cassandra Rodriguez, Ally Schmaling. Video by Meg Elkinton, Ernesto Galan, Ty Ueda.
Work Examples
SOCIAL MEDIA CONTENT CREATION
Copywriting + Media Curation
Copywriting + Media Curation
a.
Community Highlights
icaboston Last year, the ICA began distributing art activity kits along with fresh produce and dairy in an effort to support hard-hit communities in East Boston. That program expanded this week as the ICA's Education team prepared 1,200 art kits to send to @bostonschools food distribution sites in Dorchester, Jamaica Plain, Mattapan, Roxbury, and South Boston in time for February vacation week... Read more ︎︎︎
︎ 461 🗨 16
February 12, 2021
Thank you to everyone who attended Family Day this past weekend at the ICA Watershed in East Boston (as part of #EastieWeek)! 💙 We're thrilled and honored to have welcomed Congresswoman @AyannaPressley, @VeronicaRoblesmariachi, Mayoral candidate @JohnFBarros, and @tchitab, who spent the day with the community and toured the Watershed with ICA Barbara Lee Chief Curator Eva Respini (@curator_on_the_run). 🤩... Read more ︎︎︎
︎ 1,395 🗨 14
July 20, 2021
b.
Art + Exhibitions
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icaboston
Looking so good against shades of blue. 💙🌀
With her reimagined ruins of the Haitian Sans-Souci Palace, @FireleiBaez asks us to consider history, place, and our relationship to the seas and skies. Transformed into a magical and mutable space, the watershed becomes that much more expansive when viewers answer by unlocking the installation with their own sets of histories and lived experiences.
What we're trying to say is: thanks for coming! Read more ︎︎︎
︎ 2,377 🗨 23
August 18, 2021
Art + Exhibitions
icaboston
Looking so good against shades of blue. 💙🌀
With her reimagined ruins of the Haitian Sans-Souci Palace, @FireleiBaez asks us to consider history, place, and our relationship to the seas and skies. Transformed into a magical and mutable space, the watershed becomes that much more expansive when viewers answer by unlocking the installation with their own sets of histories and lived experiences.
What we're trying to say is: thanks for coming! Read more ︎︎︎
︎ 2,377 🗨 23
August 18, 2021
icaboston
Detail of #TaraDonovan's "Nebulous" made from @Scotch tape, #NowOnView. “Like fog, it becomes so soft. It looks like it grew out of the floor," says Donovan, who transforms large quantities of ordinary, mass-produced items into sculptures and installations.
The uneven shape of "Nebulous" recalls a blown-up view of microscopic mold, or perhaps a scaled-down model of the Milky Way. The title hints at this uncertain perceptual experience created with “invisible” and “magic” tape...
Read more ︎︎︎
︎ 1,407 🗨 23
April 18, 2019
c.
Experiential Engagement
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icaboston
Happening now! Get all your summer essentials at Harbor Market, the ICA’s quarterly artisan takeover brimming with handmade goods. While you're there #CraveTheUnexpected with tasty FREE samplings from @stevesicecream, and be the first to see (and touch!) artist Dan Lam’s (@sopopomo) outdoor pop-up sculptures before they disappear! 🍦
Read more ︎︎︎
︎ 2,294 🗨 52
June 9, 2019
Experiential Engagement
icaboston
Happening now! Get all your summer essentials at Harbor Market, the ICA’s quarterly artisan takeover brimming with handmade goods. While you're there #CraveTheUnexpected with tasty FREE samplings from @stevesicecream, and be the first to see (and touch!) artist Dan Lam’s (@sopopomo) outdoor pop-up sculptures before they disappear! 🍦
Read more ︎︎︎
︎ 2,294 🗨 52
June 9, 2019
icaboston
🛍️ It's time to stock up on your Virgil Abloh merch, because our pop-up shop #VirgilAbloh: "Church & State" will be closing on Sunday! Offerings include a line of exhibition-specific apparel, as well as limited-edition pieces from Abloh’s Off-White™ brand produced exclusively for the ICA, and presented in a pop-up that's a work of art in and of itself.
Read more ︎︎︎
︎ 430 🗨 6
September 24, 2021
c.
Community Advocacy
![]()
calaalowell
Hi family, let’s talk. How are you doing?
No, how are you REALLY doing?
Being raised by refugees has made a big imprint on the 2nd (and continued) generation of Cambodian-Americans. Read more ︎︎︎
︎ 497 🗨 31
July 29, 2020
Community Advocacy
calaalowellHi family, let’s talk. How are you doing?
No, how are you REALLY doing?
Being raised by refugees has made a big imprint on the 2nd (and continued) generation of Cambodian-Americans. Read more ︎︎︎
︎ 497 🗨 31
July 29, 2020
calaalowell
Earlier this year, Thy Chea reunited with his family in Lowell after he was wrongfully deported to Cambodia. Today, we celebrate another historic moment as #SCOTUS ruled against the Trump Administration's bid to end DACA. According to U.S. Citizen and Immigration services... Read more ︎︎︎
︎ 62 🗨 2
June 18, 2020
VIDEO PRODUCTION
a.
Long-form
At the ICA/Boston, served as video production assistant on several digital engagement projects for exhibitions and events, often re-editing and reformatting content for short-form social media videos during its early days, for example here.
a.
Long-form
At the ICA/Boston, served as video production assistant on several digital engagement projects for exhibitions and events, often re-editing and reformatting content for short-form social media videos during its early days, for example here.
b.
Short-form
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#FridayArtNotes is a digital adaptation of an internal email series where ICA staff shared reflections on works from the museum’s exhibitions and collection.
Short-form
E-NEWS DESIGN + DEVELOPMENT
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In the above examples, led visual design from wireframes to finished assets. Delivered a complete branding package for OurRJ (logo, aesthetics, and identity). Partnered with Yayoi Kusama’s studio to produce ICA email marketing template aligned with both institutional brand guidelines and artist approval.
In the above examples, led visual design from wireframes to finished assets. Delivered a complete branding package for OurRJ (logo, aesthetics, and identity). Partnered with Yayoi Kusama’s studio to produce ICA email marketing template aligned with both institutional brand guidelines and artist approval.
WRITING SAMPLES
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Press Release Writing: Cornell University MFA ’25 Presents Even the Phrase Each Other, HyperAllergic (May 19, 2025)
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Academic Writing
- Graduate Thesis Research Paper
PRINTED MATERIALS
ICA Winter 2019
Assisted in co-editing the ICA’s biannual in-house magazine for museum visitors, supporting editorial planning, copyediting, and content development while collaborating with designers on layout and visual identity. Ensured brand alignment, clarity, and accessibility across features, updates, and program highlights, coordinating production from concept through print to deliver a polished, engaging publication.
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CREATOR’S NOTE
This portfolio highlights much of my digital content work from my time as a Marketing Associate at the Institute of Contemporary Art/Boston (ICA/Boston), where I feel some of my strongest projects came to life. As a nationally-renowned museum with expansive programming, the ICA gave me the resources to refine technical skills such as video editing, copywriting, and lifecycle campaign planning (mostly through collaboration and freedom to experiment). While I’ve also worked with other places in varying capacities, the ICA was where I truly hit my stride. I’ve included a few additional examples from grassroots organizations and student-led initiatives, though more limited in scope. Looking ahead, I’m eager to continue creating impactful work and hopefully with your team soon! 🫶
